This is our story…

Building Australia’s Leading Curated Marketplace For Property Maintenance!

UrbanYou was founded in 2014 whilst Noga Edelstein and Elke Keeley worked in executive roles at Yahoo! We experienced firsthand the frustration, and watched our colleagues also struggle to source reliable service professionals. Many would spend hours trawling through reviews, chasing quotes and taking time off work, only to have the tradie never show up. There had to be a better way, so we threw in our jobs and set out on a mission to disrupt this tired, fragmented industry.

And so the journey of UrbanYou began! We’re enabling real-time booking of property cleaning & maintenance services from a highly-curated network of top-quality service professionals who are all insured and police-checked.  Like Uber and Airbnb, UrbanYou is ‘on-demand’.  Instead of searching for a cleaner or gardener blindly, your requirements are now matched in real time with a verified professional. With a seamless 60-second booking process, secure payment, and a 100% satisfaction guarantee, we’re transforming the largely offline $15BN property maintenance industry.

UrbanYou is growing fast! We currently service Sydney, Melbourne and Brisbane, and will be national by end year.

A few proud moments include being named as one of the Top 25 Female-Founded Startups to Watch, appearing on the Today Show as Australia’s favourite home services App, and being selected as one of 10 high-growth Australian women-led businesses to participate in the Springboard Accelerator.

We hope you’ll join our journey, and enjoy the convenience and peace of mind that is UrbanYou.